Videos are something that we all have seen whether it was on TV, on a social media page or just on the internet somewhere. Methods of communication has improved drastically over the ages and you can see a clear difference in how technology has played a large part in making sure that the entertainment sectors, education sectors and others benefit from methods of communication such as videos. It truly is a great way of spreading any type of message whether it is about something educational, political or just entertaining. Platforms like YouTube are making millions of dollars simply by making sure that users upload various forms of videos to the platform. And it clearly works because millions of viewers use those platforms to view videos every single day! But is it really easy to make a video by yourself? Why not? You just have to make sure the content is good, the production music is pleasant and the overall video looks good. When it comes to production music some people make a bad choice. Here is how to avoid it.
Think of the audience
Before you make a video always keep in mind that everything you do is going to be based on what your audience likes and who your audience is. When you are trying to market a video, every single thing is about your audience. If you fail to attract your audience or impress them, you would fail. This is why you need good background music for videos, so that they can play their part in pleasing the audience. Different types of music appeal to different audiences. If you make a video with children as the audience, loud electric music would not do! So remember that your audience matters.
The main reason for using production music in a video is to evoke various forms of emotions in people who are watching. The music helps the audience understand or absorb the message and it makes the video more powerful as well. But this is not going to happen if you use the wrong type of stock music with the wrong video. The music that you use must go hand in hand with what the video is, so that the audience can actually enjoy the video and experience the evoking of the right kinds of emotions as well.
It is important to use music that has no form of vocals whatsoever. This is because using music with vocals is going to be a very distracting factor for people trying to watch the video. Especially if there are dialogues in the video trying to tell you something, you must use soft music that is not really distracting at all!